Social media refers to web sites and programs which can be designed to permit human beings to percentage content material speedy , efficiently , and in actual -time. Many people define social media as apps on their cellphone or tablet , but the fact is, this communication device began with computer systems . This false impression stems from the reality that most social media customers get admission to their gear through apps. The capacity to percentage pictures , reviews , activities , and so on in real -time has converted the manner we live and, also , the way we do enterprise . Retailers who use social media as an essential a part of their advertising strategy generally see measurable results . But the important thing to successful social media is to no longer treat it as an extra appendage however to deal with it with the same care, respect , and interest you do all your advertisin